Trends which appear to be driving global consumer behavior

Describe and analyze 2 trends which appear to be driving global consumer behavior? Do you see these trends present in US markets? How?
Within Interbrand’s analysis is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on how and why these qualities influence value creation and consumer loyalty. Using products your regularly consume, make connections between these capacities and personalize how this influences your purchasing behavior.
Evaluate 2 of the top 10 brands and explain why you believe these brands have been successful globally. (Top 10 brands include Apple, Google, Microsoft, Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz and IBM)