Through the lens of visual merchandising, observe and analyze the in-store entertainment concepts
that draw customers into the physical stores.
1) First, conduct online research on the leading retailers which use in-store entertainment and share a brief
comparison of the various retailers you researched.
2) Afterwards, you are expected to visit three different physical retail stores (if the situation prevents you to do
so, you can continue doing research online) and complete an analysis report based on your observations. You
will evaluate, describe, and analyze three different retailtainment concepts. Explain your choice. Observe
shopping experiences that improves the performance of your selected retailers and how they translate into
increased foot traffic.

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