Consider the following scenario. As the promotional manager for a new line of cosmetics targeted to preteen girls, you have been assigned the task of deciding which promotional mix elements – advertising, public relations, sales promotion, personal selling, and social media – should be used in promoting it. Your budget for promoting the preteen cosmetics line is limited. Write a promotional plan explaining your choice of promotional mix elements given the nature of the product, that stage in the product life cycle, target market characteristics, type of buying decision, available funds, and pull or push strategy.
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